Canadian satellite radio
Satellite Radio No Comments »While the United States initiated the satellite radio evolution, Canada is now hot on their trails. The Canadian Radio-television and Telecommunications Commission (CRTC) began hearings in 2004 for applicants ready to develop Canada’s first satellite radio broadcasting. The Canadian satellite radio industry received quite a lot of interest and in the end three main applications were filed: XM filed one in partnership with Canadian Satellite Radio and Sirius filed an application with Standard Broadcasting and the CBC. The third application belongs to CHUM Limited and Astral Media and to many came as a surprise. That was mostly because CHUM Limited and Astral Media came up with a different solution that that proposed by Sirius and XM Radio. CHUM applied for a subscription radio service that is to be delivered through the already existing terrestrial DAB transmitters. In other words, the transmitters would be the ones receiving the satellite transmission, from where they would continue the broadcast to consumer owned receivers. While the CHUM Limited and Astral Media proposal offers an entirely Canadian approach, the first two bring in a blend of US based technology and Canadian broadcasting channels. XM Radio and Sirius had a slight advantage in the fact that the coverage area of their satellites already existed in parts of Canada, so a small audience was already using their services.
Three satellite radio services for Canada
Tags: The Canadian Radio-television and Telecommunications Commission, CRTC, The Canadian satellite radio industry, Canadian Satellite Radio, Sirius, Standard Broadcasting and the CBC, CHUM Limited, Astral Media, satellite radio services
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