Halal Select Snacks Launches America’s First Rice Crispy Treat for Muslims
Thursday June 8, 8:00 am ET

DEARBORN, MI–(MARKET WIRE)–Jun 8, 2006 — Halal Select Snacks, a Muslim owned company, has announced the launch of America’s first Halal Crispy Treat earlier this month. The company unveiled its mouthwatering rice-crispy treat which is expected to reach Muslim schools, grocers, supermarkets, and mosques throughout the U.S. and Canada within the next week. Following the success of the company’s Halal Marshmallows (retail $1.75), the new sized Crispy Treat hopes to generate a promising response from the 7 million strong Muslim community at a low price of 59¢ each or 2 for $1.

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