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New Training Video Targets 61% of Advertisers Who Manage AdWords Campaigns In-House

Google Inc. ( Nachrichten / Aktienkurs ) (NASDAQ:GOOG) today announced the introduction of Google Gadget Ads â„¢ , a new interactive ad format that is currently in an expanded beta with a select group of AdWords â„¢ advertisers worldwide.

Most likely you’ve either read one of the seven J.K. Rowling’s Harry Potter books or seen one of the movies. Remember those incredible paintings on the walls of Hogwarts Castle that appeared to be alive and talked to whomever walked by?

In a move that further underscores Google’s quest for the the online ad dollar, the search company has quietly noted that it is moving AdWords onto its Google Mobile Search product.

Found in the search marketing forums: Plural Forms of Nouns in AdWords; The Divide Between Search Engines and SEOs; AJAX Technology and SEO; and more.

How many of you in the audience have taken the Google AdWords Professional exam? If not (or even if you want to offer some tips), a High Rankings Forums thread discusses the pros of getting certified. Study Tips : It’s no different than a regular exam. Study it as you would any test. Achieving Pro Status can mean two things. You can be either a Google AdWords Qualified Individual …

Google AdWords has been testing sponsored search ads on mobile for a good while now, but the company is starting to make a major push to get more advetisers interested in Google AdWords for the Mobile, with free clicks until November 18th. Google has set up an Adwords support page for advertisers with questions on the [...]

Still at the CM Summit all day, but two notable news items: Adam Bosworth is leaving Google, Marissa Mayer is taking over Google Health. (SEL and Google confirmation) Google is bringing AdWords to mobile (Silicon Alley Insider)….

An interesting WebmasterWorld thread touches on an expert topic of “account wide” quality score. What this AdWords professional is scared of is to start a new campaign within the same account, in fear that the new campaign will hurt his account wide quality score. So this advertiser is holding back spending more money with Google, because of the fear that in doing so, his older ads will cost …

Although Google has been testing/running ads on mobile for at least a year , the company is now starting to formally promote mobile to its advertiser base and SEM firms. Here are the FAQs . If AdWords campaigns conform to Google’s mobile ad requirements and limits they will be automatically included in mobile AdWords distribution for free until November 18. On November 19, clicks on mobile …