Google Releases Conversion Optimizer To Aid AdWords CPA Bidding (Search Engine Land)
Adwords No Comments »Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads. Conversion Optimizer is a tool that will look at your costs and conversion goals and automatically change your bid prices based on those metrics. All you need to do is define a maximum CPA bid and this tool will do the rest. Click to continue reading… …