Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads. Conversion Optimizer is a tool that will look at your costs and conversion goals and automatically change your bid prices based on those metrics. All you need to do is define a maximum CPA bid and this tool will do the rest. Click to continue reading… …
Thomson Local, the business directory brand, has agreed a two-year extension to its deal with Google to remain an authorised reseller of the internet giant’s AdWords offering.
Google plans to turn its collection of widget applications into a revenue stream by using the small web apps to display adverts from Google Adwords clients.
DoubleClick is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google’s attempt to buy it will pass muster with regulators.
Eric Case works at Google, and when you search for his name an ad to his blog appears at this time.
Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs . The Inside AdWords blog has a post called, “Websites that may merit a low landing page quality score” which mentions the kinds of websites that will be penalized with low landing page quality scores: “Data collection sites that offer free gifts, subscription services etc., in …
There are reports at two different WebmasterWorld threads of reporting issues at both AdWords and AdSense. Let’s first tackle the AdSense reporting issue. If you login and go to your reports manager link, you are taken to a 403 Forbidden error page. It looks like this: I assume this AdSense bug will be resolved shortly. Forum discussion at WebmasterWorld . The AdWords side is a …
Google Inc. (NASDAQ:GOOG) today announced the introduction of Google Gadget Adsâ„¢, a new interactive ad format that is currently in an expanded beta with a select group of AdWordsâ„¢ advertisers worldwide. Gadget ads – non-traditional …
Dan London from the AdWords Editor Explained blog has a rundown of some alarming stats he saw in his Google Adwords and Google Analytics accounts, and how these clicks were apparently click fraud driven. We’ve all hear click fraud stories in the past, but Dan puts together an interesting account of a huge discrepancy between the [...]
New Training Video Targets 61% of Advertisers Who Manage AdWords Campaigns In-House (PRWeb Sep 18, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1TcXVhLVNxdWEtTWFnbi1UaGlyLVplcm8=