Unicast to Present at the New York City Interactive Advertising . Bureau s MIXX 2.7 Conference During Advertising Week 21/09/2007 21:30:00 Business Wire Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.
Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact that efficiency and accountability are “built in.†The …
CableLabs has privately requested information from dozens of cable-technology vendors and others as the initial step of a project, code-named Canoe, to develop interactive-advertising standards.
General Motors Corp. is bringing some advertising work back to Detroit, and the big winner is McCann Erickson’s Birmingham office.
French ad agency holding company Publicis Groupe said Wednesday it bought a majority stake in Capital Advertising, an Indian ad agency.
A Texan accused of advertising for child porn in Billings and of distributing the material pleaded not guilty Tuesday to federal charges.
Google is seizing on the popularity of widgets — small online tools that function like mini-Web sites — for its latest push into advertising. The online giant announced yesterday a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network.
St. Paul, Minn– US BioEnergy Corporation (NASDAQ:USBE), a leading producer of ethanol in the United States, announced on Sept. 19 that it has been selected by NASDAQ as one of 17 companies that will be featured in its new advertising campaign, ” NASDAQ and the Companies that Move Life Forward ,” that profiles NASDAQ-listed companies and how each of them improve the way we work and live every day.
AOL unveiled Monday a global advertising platform it said marked another step in a restructuring for the once-dominant Internet firm that has been losing ground in recent years.
AOL stepped up its transformation from Internet access provider into an ad-driven business Monday as it announced plans to move its corporate headquarters and consolidate its advertising operations.