Brian McAndrews managed aQuantive into a $6 billion acquisition by Microsoft . Now one of the Redmond company’s more expensive acq-hires—it was the largest acquisition ever for Microsoft—only has to manage Microsoft to success in online advertising.
Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.
In addition to balancing the budgeting issues between traditional and interactive advertising, settling who has control over the creative is another problem confronting ad agencies looking to meet the demands of integrated marketing.
Two giant advertising holding companies are duking it out for Dell Inc.’s advertising account, according to an advertising trade publication.
Microsoft Corp. said Sunday it has added 20 new advertising clients since the acquisition of online ad company aQuantive closed six weeks ago.
Advertising Week organizers have canceled the ?Walk of Fame? parade down Madison Avenue, which featured popular brand characters like Charlie the Tuna.
Debbie Scoppechio founded Creative Alliance Inc. 20 years ago. To mark the occasion, the advertising agency planned to hold an anniversary celebration last night, with ’70s soul/funk/disco icon Kool and the Gang performing.
Microsoft Corp. said Sunday it has added 20 new advertising clients since the acquisition of online ad company aQuantive closed six weeks ago. The software maker also announced it has signed a new advertising-related deal with The Associated Press’ Online Video Network. Microsoft said SmartBrief, Reunion.com and Entrepreneur.com are among the sites that have signed on to use Web advertising …
ADVERTISING ON THE NET….John Quiggin remarks on a downside of the failure of TimesSelect: “The Times decision has been motivated not only by the increasing costs of a closed system but by the increasing returns to advertising….In my experience, growing…
Marketing managers face challenges as they choose from a variety of tactics to communicate their message to their specific audience. Knowing the difference between advertising and public relations (PR) can make the job easier.